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Posted By: Larry on: 11/27/2006 11:36:33 EST|
Subject: RE: Will Radio Ever Get It Right?
Thank you, Bill for commenting on my article.|
I understand exactly what you are saying. This is going on all over the country. The most noted example took place on June 3rd, 2,005 in New York and Chicago when Infinity Broadcasting, now CBS Radio, dropped the format and changed to the Jack format with no personalities or promotion and mostly rock with a guy who insults the audience between songs. The ratings dropped after that and people are still mad to this day about this.
They also claimed that the demographics were to old. They and many others have pushed this belief to ad agencies and the public in general. This has made oldies disappear around the United States on regular over the air radio.
Another thing that killed the format was the approach many stations took in attempting to make oldies sound contemporary by hiring a morning team to talk about gossip or reality TV shows. They also cut down the playlist to about 300 songs and brought in people that didn't know or care about the music.
I don't buy this over 54 argument when selling this music. People still love it and want to hear it.
Maybe the fact that Clear Channel is going private and is selling 448 of their radio stations will eventually lead to better on air product. All we can do is hope for the best.