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Posted By: John on: 01/21/2008 00:50:25 EST
Subject: RE: Heather - - - - Daily PodCast - - - - Fantastic Job!!!

Message Detail:
Heather wrote: My goal is to one day own my very own real oldies station and no conglomerate will tell me how to run it!

Sounds like a great idea, but unless you can gain enough sponsors and be financially fueled by a large corporation, your likelihood to survive will be slim. Each day, Oldies stations become smaller and smaller. Phasing out the '50's music is the new trend. Each day that passes, you'll have less and less listeners. It is mandatory to offer your listeners something unique. If you can't, then you must be prepared to offer your listeners prizes and rewards for listening. With radio, these days, it's very difficult to excel. Many will try, many will fail. However, I wish you the best with your dream.

Best,
John

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